Social Media Manager

The Role

The Social Media Manager owns Tilka's presence and community across every platform. This person publishes the work, holds the brand voice in public, reads the numbers weekly, and knows which trends are worth our attention and which are not.

Key Responsibilities

• →Channel Management: Own and manage all social media channels including Instagram, TikTok, LinkedIn, and Twitter/X across our brands.
• →Content Publishing: Receive, schedule, and publish content from the Marketing and Content Manager and Graphics Designer with accurate captions and hashtags.
• →Community Management: Engage with our audiences daily, responding to comments, DMs, and mentions promptly and in brand voice.
• →Copywriting: Collaborate with the Marketing and Content Manager to write all long-form content including website copy, blog posts, email campaigns, B2B collateral, and press materials.
• →Performance Reporting: Track and report on social performance weekly including reach, engagement, follower growth, and saves.
• →Trend Monitoring: Identify relevant trends, formats, and moments and brief the content team on what to create and when.
• →Campaign Activation: Lead the execution of social media challenges, community programmes, and campaign launches across all platforms.

What We Are Looking For

• ✓Minimum 3 years of experience managing social media channels for a brand or organisation.
• ✓Deep familiarity with Instagram, TikTok, LinkedIn, and Twitter/X as platforms and as audiences.
• ✓Strong writing skills and a clear, confident brand voice in written communication.
• ✓Data-literate, comfortable reading performance metrics and drawing conclusions from them.
• ✓Organised, consistent, and capable of managing multiple brand channels simultaneously.

What We Offer

• Competitive salary
• High ownership over brand presence and community growth
• Career growth opportunities as the company scales
• Flexible and supportive work culture
• Periodic bonuses